**portfolio is currently under construction, more content is being added.**
Joel Fernando
Portfolio
Multidisciplinary systems designer building living experiences across VIdeo, hardware, games & AI.
Each project is built around psychology, behavior, and consequence, using storytelling and systems design to create experiences that react, adapt, and feel alive. The goal is not to produce isolated pieces, but to build interconnected worlds where technology becomes narrative and interaction becomes meaning.
My work exists at the intersection of storytelling, systems design, and emerging media. Each project is built as part of a larger ecosystem where games, hardware, software, film, and writing inform and strengthen each other. The goal is not to create isolated products, but interconnected experiences that explore perception, behavior, and how humans interact with technology.
Across video games, experimental hardware like the YUMI Lens, AI-driven tools such as TABS, editorial media, and long-form writing, the same core philosophy applies: design experiences that react, adapt, and feel alive. Games become psychological systems. Cameras become playable interfaces. Software becomes a way to visualize labor and intention. Writing becomes a blueprint for understanding how attention and control are engineered.
All of this work is built through real prototypes, live software tests, physical hardware iterations, and playable game builds developed in Unreal Engine. This ecosystem approach allows ideas to move fluidly between mediums. A mechanic tested in a game can inform a real-world tool. A psychological concept explored in a book can shape how an AI system behaves. Visual language developed in film and animation feeds directly into world-building and interaction design.
The result is a body of work that treats technology as narrative, design as psychology, and media as a living system. Every project is a different expression of the same question: how do we build experiences that feel intelligent, emotionally responsive, and deeply intentional?







editor, producer & director
VIDEO PRODUCTION
Editorial and cinematic storytelling across culture, technology, and art.

Founder, Inventor, & Creative Director
YUMI LENS
An experimental camera lens built to make photography physical, imperfect, and human again.

Founder & Product Architect
tabs
An AI-powered system for turning creative chaos into clear, measurable workflows.

Artist, Concept Designer, & Creative Director
ART EXPERIMENTS
Conceptual installations and experiments where ideas become physical space.

Creative Director & Lead Systems Designer
VIDEO GAMES
Narrative-driven, psychological, and experimental games that explore surveillance, control, identity, and perception. These projects blend AI systems, photography mechanics, and immersive storytelling into playable worlds.

Creator & Research Director
Creator’s Black Book Series
A research-driven book series exposing how digital systems manipulate attention and behavior.